American Chamber of Commerce in Morocco

American Chamber of Commerce in Morocco

Bridging the Atlantic in the Pursuit of Mutual Prosperity

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Board of Directors

Discover the Board of Directors of AmCham Morocco

The American Chamber of Commerce in Morocco is governed by a Board of Directors, comprising the presidents of leading U.S. companies established in Morocco, Moroccan companies doing business with the U.S., the AmCham Managing Director, and two honorary members representing the U.S. government in Morocco. Board members are elected by the membership of the Chamber at a general assembly.

2017 AmCham Board of Directors:


Azzedine Kettani, Acting President
Attorney, Professor of Law
Kettani Law Firm

Azzedine Kettani is an attorney and Professor of Business Law at Hassan II University. He is also a visiting Professor at several national and international universities.  He serves as an international arbitrator and is actively involved with the International Chamber of Commerce (ICC) as well as the Swiss and British Chamber of Commerce.  Azzedine Kettani is a member of the panel of arbitrators of ICSID in Washington appointed by the President of the World Bank and is also a member of the panel of arbitrators of Dubai International Arbitration Center.


Aziz Bidah, Vice President
Partner in Charge

Aziz Bidah started his career with Pricewaterhouse as an Associate and later was promoted to Partner in Charge of Morocco. Aziz Bidah is a CPA by training. He lectures at several Business Schools including ISCAE.  He sits on several Boards of Directors including the American Schools in Morocco, Sife Morocco (Enactus), the Rotary Club and Lalla Salma Asociation for Cancer Prevention.


Danielle Tobias, Secretary General
Export Manager

Danielle Tobias holds a doctorate in Pharmacy from the Faculty of Medical Sciences of Lebanon. She has a wealth of experience in exports of Pharmaceuticals & Medical Products in Africa and the Middle East spanning Management, Sales, Marketing, Regulatory Affairs, business development and strategic planning. She started her career as the Regional Sales Manager of Bristol-Myers Squibb/ Convatec responsible for Lebanon, Syria and Jordan. She was then promoted to Regional Manager for Morocco, Algeria and Tunisia. Danielle Tobias serves today as the Export Director of the leading Moroccan pharmaceutical company LAPROPHAN and is responsible for 40 markets in Africa, latin America,Europe and the Middle East.She is also the President of “America commission” ( Latin America and the U.S.A) at ASMEX.


Carl A. Atallah, Board Member
Vice President
Chevron Morocco Exploration Ltd.

Carl A. Atallah is the Vice President and Country Manager of Chevron Morocco Exploration Limited, a Chevron representative company in Morocco, established in 2012 to explore for and develop economically viable Oil and Gas resources in Morocco. Previously, Mr. Atallah was the President of Chevron Qatar Limited and Vice President of Chevron Qatar Energy Technology Company (CQET), Mr. Atallah has been with Chevron for over 30 years. Prior to these executive positions, he held a wide variety of management and technical assignments of increasing responsibility in exploration, business development, mergers and acquisitions and public and government affairs roles in the US, Argentina, Venezuela, Mexico, Indonesia, Norway and the Congo.

Laurent Ezbant

Laurent Ebzant, Board Member
General Manager
Hyatt Regency Casablanca

Laurent Ebzant has worked for over 20 years in the Hospitality Industry on 3 different continents. He holds an MBA with Neoma Business School and studied for 5 years at the Hospitality School of Paris.

Before joining Hyatt Regency Casablanca in Morocco as General Manager, Laurent opened a landmark property known to be the best hotel in West Africa, Kempinski Accra Gold Coast City in Ghana.

Julianne Furman

Julianne M. Furman, Board Member
Polydesign Systems

Julianne M. Furman assumed the Presidency of Polydesign Systems SAS in March 2009. Prior to this nomination, Furman served as the General Manager for the Tangier operation. She oversaw the start-up and construction of this company in the Tangier Free Zone and now directs the marketing and sales network that is based in Europe. Furman founded and was also elected as Tangier Free Zone Investors Association’s first President in 2002, for which she was re-elected for a second term in 2004 and is now Honorary President. Furman is a vice president of AMICA (Moroccan Automotive Association), and on the Board of CGEM-Nord. She was appointed in 2006 by the U.S. government to serve on the Board of Directors of the Moroccan American Commission for Educational and Cultural Exchange.


Franco Giannicchi, Board Member
Vice President
Procter & Gamble Maroc

Giannicchi started his professional career at Fater on Sep 1st, 1998 and joined P&G in 2001. He then worked on different products and categories in different countries and regions around the world. For the last few years, he was located in Dutchland, U.S. and Switzerland. He has recently been appointed as vice president of P&G NWA.  Giannicchi has occupied several positions in different parts of the world within Procter & Gamble. He began his career in Italy within the Marketing department, as an assistant brand manager then became a marketing manager to support different brand portfolios in different countries and regions including Western Europe, Central Europe and Middle East. Franco Giannicchi also held executive marketing positions in the Netherlands, the U.S. and Switzerland. Giannicchi has a degree from the University of Florence, Italy in Economics & Management.

Rabia El Alama

Rabia El Alama, Ex-officio Board Member
Managing Director
AmCham Morocco

Rabia El Alama has over 20 years experience in U.S.-Morocco business relations, international trade, negotiation, mediation, mentoring, project management, entrepreneurship and counseling in management and strategy. She has played a key role in explaining the Free Trade Agreement (FTA) to Moroccan and American entrepreneurs. She has given over 30 workshops on FTAs and exporting to the US and has organized promotional trips to the US to promote Morocco as a platform for production and export to Africa, Middle East, Europe and the U.S.  Rabia received her Masters in International Trade and a Bachelor of Science in Finance from the Institut Supérieur du Commerce et d’Administration des Entreprises (ISCAE) in Casablanca, Morocco.


Nicole Theriot, Ex-officio Board Member
U.S. Consul General in Casablanca, Morocco

Nicole Theriot assumed responsibility as United States Consul General in Casablanca, Morocco on October 21, 2014.
Prior to arriving in Casablanca, Ms. Theriot served as the Bureau of Consular Affairs’ Supervisory Regional Consular Officer, based in Germany. She led the Regional Consular Officer program, which provides guidance and assistance to 89 consular sections worldwide. Her previous overseas assignments include service at the U.S. Embassies in Pakistan, Barbados, Iraq, Montreal, Paris, and Nigeria. She also served as Staff Assistant to the Assistant Secretary for Consular Affairs at the Department of State in Washington, D.C.
Ms. Theriot earned multiple Superior and Meritorious Honor Awards from the U.S. Department of State and speaks French and Urdu. She earned a M.A. in International Relations from Vanderbilt University and a B.A. in Political Science from Louisiana State University.
Ms. Theriot is a native of South Louisiana and is an avid sports fan. Her partner of 17 years, Tom Agnew, is a management consultant who resides in Southern California.


Brenda VanHorn, Ex-officio Board Member
Senior Commercial Officer
U.S. Commercial Service, U.S. Department of Commerce

Brenda VanHorn is currently serving as the Senior Commercial Officer in Morocco. She arrived at Post in September 2015 for a 4 year tour of duty. Prior to arriving in Casablanca, Ms. VanHorn served as the Deputy Commercial Service Officer in Warsaw Poland, where she was responsible for managing and directing the day to day activities of the U.S. Commercial Service. While in Warsaw, she organized and served as control officer for the fact finding mission of the President’s Export Council (PEC) led by Secretary Penny Pritzker. The PEC is a group of C-level executives who advise the President on government policies and programs that affect U.S. trade performance. She managed a number of projects that aimed to facilitate discussions between Government and Business representatives on critical topics such as cyber security, fostering dialogue with industry, defense cooperation and economic and commercial development and investment. Events of note included the U.S. Poland Business Summit, two successful Education trade fairs, many industry and state government led trade missions and the first ever ‘Invest in America’ seminar held in Poland.